Dubai Tourism
rebrand

How do you rebrand an entire city? By taking the spirit of its people and sharing it with the world. Dubai was literally built from the desert up, with islands shaped like palm trees and architecture that transports you into the future.

We used this inspiring philosophy of “anything is possible” as inspiration for an integrated brand campaign that ran across print, digital, film and social in over 50 global markets.

Dubai Tourism won an IAC Award for Best Travel Website.