Emirates
airline
Connect 4

Emirates Airline was adding a fourth daily flight from JFK, which meant four chances each day to connect to the world. To get New Yorkers dreaming about their next vacation, we created a 20-foot-tall playable game of Connect 4 in Herald Square.

Not only did our activation drive real-world traffic, it also drove travelers to our Instagram channel, where they could win a flight through a native Instgram
gaming mechanic.

Connect 4 was awarded the IAC Award for Best Travel Social Media Campaign.